B.Sc Information Technology
Creative Head - Marketing & Brand Communications
IBIBO Group | Gurgaon, India
May 2012 - Present
Responsible for all aspects of User Experience & visual design, user interface design and branding while managing the team of designers, copywriters.
• Manage and direct the creative vision for IBIBO Group.
• Managing marketing and brand communication designs.
• Providing creative vision for ATL & BTL campaigns.
• Create and evolve online design and brand standards for IBIBO Group, ensuring consistency and
predictability to the end user.
• Work with engineers and product managers to uncover and understand requirements.
• Take initiative in generating ideas and suggestions on design strategy/solutions and other aspects of the user experience for website, mobile apps (iOS, Android, Windows), etc.
• Understand business and customer needs and provide design that meets those needs.
• Leading a group of designers in developing and executing unique designs, new product designs, e-mail marketing designs, and internal marketing projects et al.
Creative Head / Art Director
Digivation Digital Solutions
1 Year 5 Months
December 2010 – April 2012
• Leading a group of designers in developing and executing unique organization or client website designs, new product designs, e-mail marketing designs, and internal marketing projects.
• Designing web interfaces using techniques based on usability theory, navigational structure, and concepts related to creating visual flow. These include development for Iphone Applications, Android Apps.
• Supervising the copy desk.
• Providing direction and leadership to freelance resources where appropriate. Managing the look and functionality of client websites.
• Integrating client business requirements into design strategies, interaction, and visual solutions.
• Designing on the basis of marketing objectives and strategic rationale of clients.
• Producing design projects, internal marketing campaigns, and identifying new innovations and opportunities in the online e-commerce and marketing industry.
• Meeting with clients for consultation sessions.
• Implementing modifications in websites for clients.
• Designing and supervising design of digitized images, banners and other graphics to enhance appearance of site.
• Applying knowledge of programming techniques and computer internet systems.
• Educating clients about the similarities and differences between Internet communication and other forms of marketing and public relations efforts.
• Custom tailoring plans for proposed sites using a combination of graphic and written material.
• Developing video and audio enhancements if desired by client.
• Have created designs and assisted with UI in such a way that my designs have been quoted and shown as perfect precedents to competition.
INX News Pvt. Ltd.
3 Years 7 Months
September 2007 – March 2011
• Lead the team of designers to produce design solutions.
• Concept and generate big ideas; work hands-on to deliver creative comps and drive tactical creative execution.
• Strategize, conceptualize, and create work that will awe our clients and win deals.
• Maintaining brand integrity on NewsX.com.
• Assists in the establishment of marketing department standards and procedures.
• Communicates with project managers, product designer to ensure timely and cost-effective production of projects.
• Review projects at each stage of production, from concept to finish.
• Ideating and brainstorming to enhance & add value to NewsX.com content
Sr. UI Designer
SITG (Smile Group)
2 Years 3 Months
May 2005 - Aug 2007
• Created user interface designs during development of web services and software products from initial concepts through final execution.
• Created online marketing ads for pop-unders, banner ad campaigns and landing pages etc.
4 Years 1 Month
April 2001 - April 2005
Created user interface designs during development of web services and software products from initial concepts through final execution. Created online marketing ads for pop-unders, banner ad campaigns and landing pages etc....
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